MAGNIFICENT BABY® AWARDED TOP HONORS AS A HUGGIES® MOM INSPIREDTM 2011 GRANT WINNER

Company Awarded Grant for its Innovative Product Line Aimed at Helping Parents and Babies.

April 23, 2012, New York, NY - Magnificent Baby received the prestigious Huggies MomInspired Grant.  Magnificent Baby, along with eight other recipients, was chosen for having a unique idea that helps make life easier for parents so that they can better enjoy everyday moments with their little ones.  Selected from more than 500 applicants, most notably, Magnificent Baby was the only apparel company chosen in the history of the grant program.

"We are excited for the opportunity to work with Huggies in the coming year to let parents know about how Magnificent Baby can make their lives easier," said Grant recipient Lauren Levy. "We are also thankful to Huggies for helping to promote women and mompreneurs."

The grant award announcement is another proud accolade for Magnificent Baby. The company earned two best new product awards at the New York International Gift Fairs in January and August as well as the Juvenile Product Manufacturer Associations’ Innovation Award at the ABC Kids expo in September, followed by Cool Mom Picks 2011 Pick of the Year award. Additonally, Magnificent Baby was recently featured on ABC's The View and NBC's Today Show.

Magnificent Baby first debuted in January 2010 with a collection of high-quality infant’s wear with a patented magnetic closure system and “no pull-over-the-head” design enabling parents to dress infants in seconds. Magnificent Baby’s clothes are washer/dryer safe, phthalate safe and independently safety tested. Currently, the line is sold at Buy Buy Baby, Lord & Taylor, VonMaur, Destination Maternity and at over 1,000 boutiques nationally and internationally.

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Magnificent Baby is a New York City-based company. For more information on Magnificent Baby, please visit their website, www.MagnificentBaby.com. You may also call (917) 338-7475 or email info@magnificentbaby.com.

The Huggies brand helps provide simple solutions for moms and dads to fully enjoy each and every day of parenthood. The Huggies brand is a part of the Kimberly-Clark Corporation portfolio of trusted brands and is essential to helping moms around the world have a better life.

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people -- nearly a quarter of the world's population -- trust K-C brands and the solutions they provide to enhance their health, hygiene and well being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 139-year history of innovation, visit www.kimberlyclark.com